A Quick Social Media Rundown
for Small Businesses
First of all you need to Understand who your Key Audience is and then spend more time on the Platform/Platforms that Cater to that Audience. One Good Place to Start is the Pew Research Center.
These are 7 of the Big Social Media Platforms:
This is the largest Social Network in the World (more than 1.5 Billion users!)
Advantages
- You can connect with a large demographic
- Connect Directly with Customers – Share information/Get Feedback
- Great for Brand Awareness
- Can Advertise/Boost Posts/Remarket (with the Facebook Pixel)
Has over 300 Million Monthly Users.
Advantages
- Over 70% of users say that they are more likely to purchase from a small business after they interact with the company on Twitter.
World’s Largest Professional Network (1 in 3 Working Professionals use this Platform)
Advantages
- Good for Networking and Letting other Business Owners know about your small Business.
Google+
More than 500 Million use this Platform. Google has recently revamped the site to make it more User-Friendly.
Advantages
- Google Local and Google Maps help your Customers Find you and Leave Reviews.
Over 400 Million Monthly Active Users. This is a Social Media Platform that is Mobile.
Advantages
- Targeted to a Younger Demographic that tends to be focused on Specific Brands.
- Share Images and Very short Videos.
YouTube
Over a Billion Users.
Advantages
- In the 18-34 Demographic YouTube reaches more people than any Cable Network.
- Excellent for Uploading Short Videos
- Videos can be viewed on the YouTube site or Embedded on your own site.
Over 100 Million Active Monthly Users
Advantages
- Especially useful if your Products are Visually Appealing.
- It is a Giant Inboard that has a Dazzling array of Images that Users can “Pin” to their Board.
- Companies with Beautiful Products can quickly gain a Large Following.
There are other Social Media Platforms out there (Snapchat and Vine just to mention 2) but these 7 Platforms will get you Started!