Social-media-platforms-for-small-business

Quick Social Media List for Small Biz

A Quick Social Media Rundown

for Small Businesses

Social-media-rundown-for-small-business

First of all you need to Understand who your Key Audience is and then spend more time on the Platform/Platforms that Cater to that Audience. One Good Place to Start is the Pew Research Center.

These are 7 of the Big Social Media Platforms:

Screen Shot 2016-03-28 at 12.06.34 PM

Facebook 

This is the largest Social Network in the World (more than 1.5 Billion users!)

Advantages

  • You can connect with a large demographic
  • Connect Directly with Customers – Share information/Get Feedback
  • Great for Brand Awareness
  • Can Advertise/Boost Posts/Remarket (with the Facebook Pixel)

Screen Shot 2016-03-28 at 12.06.48 PM

Twitter

Has over 300 Million Monthly Users.

Advantages

  • Over 70% of users say that they are more likely to purchase from a small business after they interact with the company on Twitter.

Screen Shot 2016-03-28 at 12.12.39 PM

LinkedIn

World’s Largest Professional Network (1 in 3 Working Professionals use this Platform)

Advantages

  • Good for Networking and Letting other Business Owners know about your small Business.

Screen Shot 2016-03-28 at 12.12.33 PM

Google+

More than 500 Million use this Platform. Google has recently revamped the site to make it more User-Friendly.

Advantages

  • Google Local and Google Maps help your Customers Find you and Leave Reviews.

Screen Shot 2016-03-28 at 12.07.07 PM

Instagram

Over 400 Million Monthly Active Users. This is a Social Media Platform that is Mobile.

Advantages

  • Targeted to a Younger Demographic that tends to be focused on Specific Brands.
  • Share Images and Very short Videos.

Screen Shot 2016-03-28 at 12.07.14 PM

YouTube

Over a Billion Users.

Advantages

  • In the 18-34 Demographic YouTube reaches more people than any Cable Network.
  • Excellent for Uploading Short Videos
  • Videos can be viewed on the YouTube site or Embedded on your own site.

Screen Shot 2016-03-28 at 12.07.27 PM

Pinterest

Over 100 Million Active Monthly Users

Advantages

  • Especially useful if your Products are Visually Appealing.
  • It is a Giant Inboard that has a Dazzling array of Images  that Users can “Pin” to their Board.
  • Companies with Beautiful Products can quickly gain a Large Following.

There are other Social Media Platforms out there (Snapchat and Vine just to mention 2) but these 7 Platforms will get you Started!

 

Posted in Uncategorized and tagged .